Today, ESPN scooped a sweet story on ice cream maker Ben & Jerry's and a questionable ingredient choice for their newest flavor of frozen yogurt, "Taste the Lin-Sanity." Trying to one up the New York Knicks team graphic staff, the 'tangentially-but-not-really-connected-to-Harvard' company put fortune cookie pieces into vanilla fro-yo with a honey swirl -- a unfortuneate attempt to cash in on #Linsanity that has now backfired.
Fool me once, shame on me. Fool me twice...
"Our [l]intention was to create a flavor to honor Jeremy Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate... We try (to) demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies."
Ben & Jerry's, as a terrible pun aficionado, I see what you were trying to do. You've been one of my favorite bougie ice cream pints to chow down on for a while, but this is Linsensitive! Linsane! Did you even file for a trademark on Linsanity? Dubious. Doubtful.
And seriously, Fro-Yo? Jeremy's playing so many minutes these days that he doesn't need a low-cal substitute for the real thing. If anything, he can afford to pack on a few extra pounds. Next time, at least put your linjudicious ingredient choice in some ice cream.
Ben & Jerry's: You're Lin Trouble.